I like this photo because of the irony. What is a fan doing next to a chandelier in a Hindu temple? In my Consumer behavior class we addressed the DNA of Indian society as having a "This as well as that" mentality. They don't always choose one extreme or the other, old traditional ways or modern, but rather it is a living breathing hybrid. It is important for marketers and advertisers to pay attention to this. For instance, a company tried to get chocolate into the huge candy market but at first try failed. They then discovered Dvali (the festival of lights) would be a good market pitch. They created lantern like packaging for the candies and sure enough they flew off the shelf.